Brand architecture
One masterbrand, one endorsed division, six practices. Nothing else gets a logo.
| Level | Name | Rule |
|---|---|---|
| Masterbrand | Triway Technologies | The only logo in the company. Legal entity: Triway Technologies LLC (contracts and legal documents only). |
| Endorsed division | Triway Studios | Expressed in type only: the master logo plus the word Studios in Archivo, or the phrase “by Triway Studios”. No separate mark, ever. |
| Practices | AI & Automation · Software Solutions · Design & Experience · Cybersecurity · Cloud Services · Managed Services | Offerings, not brands. Capitalised as proper nouns in copy; never abbreviated, never given icons-as-logos outside the icon system. |
| Offers | the two-week diagnostic · the ninety-day method | Lower case in running copy. These are how we work, not products. |
The operating model
How the footprint is described, in every document and every deck. Geography is our operating model, never our identity: the brand leads with what we build, and the map explains how.
| Hub | Role | Language rule |
|---|---|---|
| Dubai | Global headquarters: governance, capital, partnerships, regional sales and innovation | “Headquartered in Dubai”, never “a Dubai company” |
| India | Knowledge capital: engineering, AI labs, delivery, R&D and training. The engine of the company | Always “knowledge capital”, never “delivery centre” or “offshore” |
| United States & United Kingdom | Client markets and partnerships, close to global customers and standards | “Offices in the US and the UK” |
| Middle East & Europe | Lead markets: fast-adopting geographies, sovereign and regulated deployments | Markets we serve, not who we are |
Naming rules
Do
- First mention: Triway Technologies. Thereafter: Triway
- Use Triway Technologies LLC in contracts and legal footers only
- Capitalise practice names exactly as listed above
- Write “Triway Studios” in full on first external mention
Don’t
- TriWay, Tri-Way, TRIWAY in prose, or the abbreviation TT
- Give Studios, practices or internal tools their own logos
- Rename offers per client (“your 90-day sprint”); the method has one name
- Attach “AI” to the company name (Triway AI); AI is a practice, the company is bigger
The digital estate
| Channel | Canonical |
|---|---|
| Website | triwaytechnologies.com |
| firstname@triwaytechnologies.com · general: info@triwaytechnologies.com | |
| linkedin.com/company/triwaytechnologies | |
| X | @TriwayOfficial |
| @triwayofficial | |
| Phone | +971 4 294 5616 (format international, spaced as shown) |