Part C · Visual identity

Iconography & imagery

Icons

Outline style, 1.5px stroke, rounded caps and joins, on a 24px grid. The rounded stroke quietly echoes the wordmark’s monoline letterforms. Icons are always a single colour: navy-700 in navy-50 chips on Day, navy-300 in navy-800 chips on Night. Never multicoloured, never filled, never emoji. Recommended library: Lucide, configured to these stroke settings, plus custom triangle-derived icons for the six practices.

Photography

Use

Real Triway people working, documentary style, natural light
Client environments and delivered product UI in clean device frames
Architectural detail and texture shot by us, if a location is needed
A consistent grade: slightly cool shadows toward navy, honest colour

Never

Stock skylines, handshakes, headset agents, glowing brains, circuit boards
AI-generated imagery of people or places
Photos with embedded text or watermarks
Imagery that conflicts with regional professional norms; when in doubt, choose work over people

Until real photography exists, use no photography. Night surfaces with the lattice, typography and product screenshots are a stronger look than any stock image. This is the single cheapest way to stop looking template-made.

Data visualisation

Charts follow the colour roles. Series run in navy steps (700, 500, 400 in that order); the one series or bar being argued for is orange-500; positive or complete states may use success green and negative variances use danger red, both sparingly. Gridlines are mist-200, axis labels IBM Plex Mono. Label data directly where possible instead of legends. Never: 3D charts, rainbow palettes, gradients in fills, or a chart whose headline number is not visible in ten seconds.