Logo

Primary · on light surfaces

Use on white or mist-25/50 only. This is the default for documents, light UI and print.

Reversed · on Night surfaces

Use on navy-950 or navy-900 only. The tricolour triangles carry the brand; the wordmark switches to white.

The one-colour mark

At large sizes on Night or coloured surfaces, the tricolour mark loses its navy triangle (1.78:1 against navy-950) and the interlock collapses. For those applications Triway Studios, the group’s design division, supplies two one-colour marks. The white mark is the working one: it covers dark fields, dark merchandise and reversed print. The navy mark exists for single-ink production where colour is unavailable: embossing, engraving, letterpress, stamps and mono documents. On white or light surfaces the full-colour mark is always the default; the business card’s Day front carries it in full colour, and the navy mono never becomes a stylistic substitute. The reversed lockup remains approved at interface sizes (headers, footers) where the mark is small.

Measured: the mark’s colours on brand surfaces

Clearspace and minimum size

Keep a clearspace equal to the height of one triangle on all sides. Nothing enters this zone: no text, no rules, no other marks. Minimum sizes: 96px wide for the full lockup on screen, 24px for the triangle mark alone. Below those sizes, use the mark without the wordmark.